{"id":1508,"date":"2023-04-26T15:27:29","date_gmt":"2023-04-26T13:27:29","guid":{"rendered":"http:\/\/tb.komorars.ba\/?p=1508"},"modified":"2023-04-26T15:27:29","modified_gmt":"2023-04-26T13:27:29","slug":"konferencija-o-brendiranju-domacih-proizvoda","status":"publish","type":"post","link":"https:\/\/komorars.ba\/tb\/konferencija-o-brendiranju-domacih-proizvoda\/","title":{"rendered":"Konferencija o brendiranju doma\u0107ih proizvoda"},"content":{"rendered":"<p>Denis \u0160uli\u0107,\u00a0 ministar trgovine i turizma u Vladi Republike Srpske, danas boravi u Trebinju radi promocije regionalne konferencije \u201cNa\u0161e je bolje\u201d, \u010diji je cilj da se sa doma\u0107im proizvo\u0111a\u010dima radi na dodatnom brendiranju doma\u0107ih proizvoda iz RS.<\/p>\n<p>\u0160uli\u0107 je istakao zadovoljstvo da su sa promocijom krenuli ba\u0161 iz Trebinja jer je ovo grad \u010diju turisti\u010dku ponudu prate i doma\u0107i proizvo\u0111a\u010di.<\/p>\n<p>\u201cDanas, na konferenciji u\u010destvuje 22 proizvo\u0111a\u010da koji svoje proizvode plasiraju u Hercegova\u010dkoj ku\u0107i. \u017delimo da radimo sa svim gra\u0111anima RS, da ubacimo inicijativu da se kupuje doma\u0107e jer kupovinom doma\u0107ih proizvoda poma\u017eemo razvoj na\u0161e republike i poma\u017eemo doma\u0107e proizvo\u0111a\u010de\u201c, ka\u017ee \u0160tuli\u0107 i isti\u010de da marketing koji prezentuje strane kompanije predstavlja njihove proizvode kao bolje, ali mi po svim segmentima imamo puno bolje i kvalitetnije proizvode od uvoznih.<\/p>\n<p>Ministar \u0160uli\u0107 ka\u017ee da postoje na\u0161i proizvodi koji su skuplji ali to je svakako, zbog kvaliteta.<\/p>\n<p>\u201cNaravno, moramo na\u0107i na\u010din da i cijene budu prilago\u0111ene konkurenciji ali na nama kao institucijama je da pomognemo proizvo\u0111a\u010dima. Postoje neki proizvodi koji jesu skuplji, pa se to odra\u017eava na imovnu mo\u0107 na\u0161ih gra\u0111ana pa mo\u017eda zbog toga oni odlu\u010de da kupe neki uvozni proizvod. \u017delimo da imamo i dobru saradnju sa privrednom zajednicom. Kada je rije\u010d o Trebinju, ovdje imamo dobre proizvo\u0111a\u010de koji su brendirani, a u ostatku RS imamo isto tako dobrih proizvo\u0111a\u010da koji jo\u0161 nisu na ovom nivou\u201d, obja\u0161njava \u0160uli\u0107.<\/p>\n<p>Ministar zaklju\u010duje da i pored ovakvih konferencija i stalnog promovisanja u medijima, dru\u0161tvene mre\u017ee su\u00a0 od izuzetne va\u017enosti za promociju doma\u0107ih proizvoda.<\/p>\n<p><a href=\"https:\/\/komorars.ba\/tb\/wp-content\/uploads\/sites\/3\/2023\/04\/2023-04-26-Brendiranje.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1509\" src=\"https:\/\/komorars.ba\/tb\/wp-content\/uploads\/sites\/3\/2023\/04\/2023-04-26-Brendiranje.jpg\" alt=\"2023-04-26-Brendiranje\" width=\"1200\" height=\"800\" srcset=\"https:\/\/komorars.ba\/tb\/wp-content\/uploads\/sites\/3\/2023\/04\/2023-04-26-Brendiranje.jpg 1200w, https:\/\/komorars.ba\/tb\/wp-content\/uploads\/sites\/3\/2023\/04\/2023-04-26-Brendiranje-980x653.jpg 980w, https:\/\/komorars.ba\/tb\/wp-content\/uploads\/sites\/3\/2023\/04\/2023-04-26-Brendiranje-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/a>Du\u0161ko Pantovi\u0107, predsjednik podru\u010dne privredne komore, ka\u017ee da je veoma va\u017eno promovisati na\u0161e proizvode jer na\u0161i proizvo\u0111a\u010di su znali da naprave proizvod ali nisu ga znali ispromovisati i prodati.<\/p>\n<p>\u201cVidjeli smo da je ozbiljan iskorak napravila Hercegova\u010dka ku\u0107a koja je okupila male proizvo\u0111a\u010de. Mislim da je dobro da Ministarstvo trgovine i turizma nastavi sa svojim aktivnostima, da poma\u017ee proizvo\u0111a\u010dima odlaske na sajmove, da im da reklamnu podr\u0161ku. Konkretno, mi u Dineku smo uradili jednu takvu stvar, marketing tim je prisutan na me\u0111unarodnom tr\u017ei\u0161tu\u201d, ka\u017ee Pantovi\u0107.<\/p>\n<p>Ljubica Berak, ispred Poljoprivredne zadruge \u201cSmokvica\u201d i ispred samostalnog preduze\u0107a Vinarije \u201cBerak\u201d, istakla je da su proizvodi zastupljeni svuda zahvaljuju\u0107i sajmovima na kojima mogu da ih predstave.<\/p>\n<p>\u201cMi smo zaista konkurentni svima na tr\u017ei\u0161tu. Mi smo sa vinima iz na\u0161e male vinarije osvajali i zlatne i srebrne medalje na velikim sajmovima, poput najve\u0107eg na Balkanu, Beogradskog sajma. \u0160to zna\u010di da imamo kvalitet, samo nam fali malo vi\u0161e prostora za reklamu ali se ide u zaista dobrom pravcu\u201d, kazala je Berak.<\/p>\n<p>Za Sava Taranu, vlasnika kompanije \u201cTarana\u201d, na\u0161e jeste bolje.<\/p>\n<p>\u201cDoma\u0107e je doma\u0107e. Nema transporta, ne gubi se kvalitet, ubacuju se zdravi sastojci. \u0160to se ti\u010de svje\u017eeg mesa i\u00a0 \u017eive stoke, problem je \u0161to je nezgodna situacija na tr\u017ei\u0161tu zbog pove\u0107anja cijena. Variraju stalno i ne znamo vi\u0161e \u0161ta je kome prihvatljivo. Mi se bavimo trgovinom, ali rije\u0161enje je u sirovini. Podr\u0161ka treba poljoprivrednicima da bi mi dobili dobru sirovinu. Trenutno je u mesnoj industriji te\u0161ka situacija\u201d, ka\u017ee Tarana.<\/p>\n<p><span style=\"color: #999999\">Izvor: Radio Trebinje<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Denis \u0160uli\u0107,\u00a0 ministar trgovine i turizma u Vladi Republike Srpske, danas boravi u Trebinju radi promocije regionalne konferencije \u201cNa\u0161e je bolje\u201d, \u010diji je cilj da se sa doma\u0107im proizvo\u0111a\u010dima radi na dodatnom brendiranju doma\u0107ih proizvoda iz RS. \u0160uli\u0107 je istakao zadovoljstvo da su sa promocijom krenuli ba\u0161 iz Trebinja jer je ovo grad \u010diju turisti\u010dku [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":1511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[11,12],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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